Public Relations
Michigan marijuana laws and Ohio marijuana laws have very specific restrictions on marijuana advertising. That’s why the strongest tool in any marijuana business’s toolbox is a solid public relations campaign. Our team has experience working with all types of media outlets to educate the public about marijuana while also promoting local marijuana businesses in ways that might not be available through traditional advertising alone.
Educational Materials
There are a lot of great writers in Ohio And Michigan. But few have the knowledge and experience to write about the marijuana industry. Our team brings a foundational understanding of marijuana laws and the medical conditions most commonly treated with cannabis. This makes us distinctly qualified to write educational materials for your business.
Website Services
One of the biggest benefits of working in the marijuana industry is that you are selling a product in high demand that people truly want. That means potential customers are actively searching for you. But that won’t do you any good if they can’t find you. That’s why it’s important to make sure you have a professional website with a great design, strong considerations for SEO, and mobile functionality.
Blogging
A key way to make sure the content on your website stays fresh, relevant, and easy to find in search engines is to have a blog on your website that is regularly updated. Our team has experience writing blogs that are targeted to your particular specialty, more general topics surrounding marijuana news, or a combination of both. A well-written blog has the power to draw in readers and keep them there to learn more about your business. And of course, each is written with SEO best practices in mind.
Newsletters
Once again, it’s important to remember that you have a product your clients really want, so make sure you don’t lose them to a competitor. An e-newsletter is an efficient way to retain your current clients by keeping them posted on the latest events, offers, and items of interest involving your business. A newsletter is an excellent tool to promote sales or to show the inside of your business and build a real personal connection. Our team can advise you on the top newsletter services and compile relevant and engaging content that has the potential to keep customers invested in you.
B2B
Not all marijuana businesses work directly with retail customers. Perhaps you work in cultivation, distribution, or testing. Our creative team has services for you, as well. We can create website content and newsletters that speak more to potential business partners, plus we can draft business-to-business letters proposing special offers, partnerships, and invitations to special events hosted by your company.